Nine American Life Styles
Arnold Mitchell
Values and life styles
1 need- driven groups
1 survivor life style -- hopeless,
out of touch, poverty, TV escape
2 sustainer lifestyle
2 outer directed
groups
3 belonger lifestyles
4 emulator lifestyle
5
achiever lifestyle
3 inner-directed groups
6 I-am-me
lifestyles
7
experiential lifestyle
8
societally conscious lifestyle
4 combined outer-inner lifestyles
9
integrated lifestyle
we are what we believe, what we dream, what we value
Lakein
Fear: extinguish, contain, yield, balloon
